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Our story

From a pipsqueak shed in 1995,
to serving customers all over Australia

Our founder, Richard, opening our store in Keswick, SA

Photo: May, 1997

From small beginings in ‘95...

If we roll back the clock to the mid-90s, Richard, our founder, opened up a small shed-like storefront, selling outdoor gear to the locals living in the western suburbs of Adelaide. Within 2 years, the business outgrew the little shop and moved to Richmond Rd, Keswick (photo above) in a store 15 times the size! That big orange building has been the home of Snowys ever since.

Our first website

Image: 1999

In 1999, we teamed up with a bunch of wired-up computer experts and made the move to get Snowys online. Introducing our very first website (!

At the time, we thought it was the best website since sliced bread! 

Snowys hitting the TV screens

Video: 1999

After 4 years, it was time to kick things up a notch!

Launching our 30sec ad on primetime Adelaide-metro TV was a big deal at the time - and it didn't disappoint. The best bit, community & country stations replayed the ad for many years later... just too bad it was always at 2am!

Also to note, this was our first official ad promoting our website too (see closing credits). 

The whole gang in our Keswick store

Photo: 2011

This night will go down in Snowys history, as the start of something special. The night before we launched our online store.

After two years of website development and uploading our 5000 plus product catalogue, we all got together to officially kick things off over a few celebratory slices of pizza.

We're lucky enough to say that a good chunk are still part of the team today. 

4WD Show in Adelaide

Photo: Aug 2013

With support from our major suppliers Black Wolf, Coleman & Oztent, our marquee event for the year in 2013 was attending the 4WD Show in Adelaide.

An epic weekend of hard work and fun times, mixing with campers & 4WDers while living off a dagwood-dog only diet.

Massive reno's at Keswick

Photo: 2014

Our Keswick store was chocoblock full to the brim with stock, so we decided to give the whole joint a major overhaul to free up some space.

This allowed us to hold more stock and put way more tents on display. 

Opening our store in QLD

Photo: Sept 2017

This was a big deal for us... opening our second store in Brendale, sunny QLD! 

In the early months of 2017, we'd often get together as a team to throw around ideas on how we could offer faster delivery for customers in QLD.

Well... one thing led to another and before we knew it, half the team had a beautiful bronze tan and we were opening a camping & outdoor megastore!

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