Legend has it that Front Runner was born around a campfire in Botswana, between a 1988 Land Cruiser 70 and a 1992 Mercedes-Benz G-Wagen, under a Baobab tree, surrounded by elephant tracks. A group of South African friends with backgrounds in engineering, design, manufacturing, and off-road racing, inspired by their global expeditions and numerous equipment failures, decided to create innovative, durable gear for vehicle-based adventure travel.

Today, Front Runner Outfitters is a leading brand offering high-quality, durable outdoor gear for overland and 4WD enthusiasts. Specializing in everything from roof racks to storage solutions, Front Runner’s products are engineered for performance and built to withstand the toughest conditions. Trusted worldwide, Front Runner continues to equip adventurers with the gear they need to explore with confidence and ease.