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Our purpose

To be Australia's most loved & trusted
camping & outdoors store

Welcome to Snowys

Snowys is a family owned and operated business and one of Australia’s leading online retailers of camping and outdoor products.

Our ambition is to inspire and enable people to experience the fun and adventure of camping and outdoor getaways…with our lowest prices policy, backed with the best customer service.

Our team members are the heart and soul of our business.

Among our team’s guiding principles are humility, respect, teamwork, improvement, and curiosity. Our guiding principles are the keys to our culture and to achieving our vision to be Australia’s most loved and trusted camping and outdoors store.

Why shop with us

Widest range

Snowys offer around products, including tents, shelters, swags, 4WD and caravan products, awnings, camp cooking, sleeping bags and mats, camp furniture, lighting, portable fridges and iceboxes, hiking gear, outdoor footwear, and everything in between.

Lowest prices

Although we work hard every day to offer the lowest prices, we recognise that despite everything we do, we can’t always be the lowest at every instant on everything we sell. So, if you find a lower price (including GST and courier charges) on the same item elsewhere, please let us know. We’ll do our damndest to beat it!

Best customer service

As the face of Snowys, our team members aim to provide friendly, helpful and expert advice and service, both instore, by telephone, email and text. All our team members have a passion for outdoor activities and spend most weekends and holidays living that passion. Many have a background in the outdoor industry; camping, hiking, 4WDing and caravanning, and all have a great level of experience and expertise.

We pride ourselves on having a family feel at Snowys and we enjoy the fun and enjoyment of the products and industry we’re in. We have many long term team members who we regularly ask how we’re doing and how we’re living our vision and values. We care for our team, and take very seriously, our responsibility to provide a safe, secure and rewarding environment.

Where does the Snowys name come from?

The Snowys name is based on a real life 1960’s bush character Snow Mibus who Snowys founder Richard Wescombe worked for during his young days as a shearer. Snowy was a classic self-reliant outdoors bloke whose 60s Land Rover was chock full of all the gear for living and surviving in the bush.

He was a shearing contractor and with the distances of the outback it sometimes took him days to get from one shearing shed to another. This is where his camping gear, often self-made, came in really handy.

Snowy was a camping and outdoor guru, long before the likes of the Leyland Brothers, Alby Mengels, Roothy…even Russell Coight! So, when Richard wanted to start up Snowys back in 1995, it was natural for him to name it after such a legend.

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