IceMule set out to go against the grain, to challenge what we by nature class as a cooler, and create something that wasn't a box, something that was easily portable, something that could be taken on an adventure, on your person, and provide the same cooling and insulation that the cooler or icebox we know does.
The result of this was the soft cooler range. IceMule coolers carry ice, just like a cooler box does, they are tough, waterproof and ultimately portable. When they are empty they take up a portion of the space a rigid exky or icebox does... they are the ultimate soft-sided cooler.
So next time you're in the market for a portable cooler for your party drinks, picnic food or maybe some mid hike beers, check out the range of reliable, tough and efficient soft sided coolers from Icemule.