By seeing the light in the dark, W.C. Coleman began his journey back in 1900 in the outdoor industry. When going for a walk after a long day of work as a typewriter salesman, he spotted a new kind of lamplight in a store window.
Noticing its brightness, and how the steady white flame was a huge improvement compared to the unreliable flickering yellow light produced by the kerosene lamps of the time - his vision to create the Coleman Lantern was born.