{"id":64534,"date":"2025-07-23T02:33:38","date_gmt":"2025-07-22T17:03:38","guid":{"rendered":"https:\/\/www.snowys.com.au\/blog\/?p=64534"},"modified":"2025-07-23T02:33:40","modified_gmt":"2025-07-22T17:03:40","slug":"podcast-the-snowys-story-with-richard-wescombe","status":"publish","type":"post","link":"https:\/\/www.snowys.com.au\/blog\/podcast-the-snowys-story-with-richard-wescombe\/","title":{"rendered":"Ep170 &#8211; The Snowys Story with Richard Wescombe"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Listen to the full episode here:<\/h2>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/youtube.com\/embed\/sweliwCweek?autoplay=1\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t<\/iframe>\n\t<\/div>\n\t\n\n\n<div id=\"buzzsprout-player-17524196\"><\/div>\n\t\t\t\t <script src=\"https:\/\/www.buzzsprout.com\/1259564\/17524196.js?container_id=buzzsprout-player-17524196&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From shearing sheep and dishing pizza to doorsteps, to shepherding outdoor adventurers with the right gear, get-up, and guidance\u2026<\/strong><\/h2>\n\n\n\n<p>Ben unlocks the rich, robust, entrepreneurial past of Snowys Outdoors founder Richard Wescombe, from his humble beginnings to today\u2019s outdoor retail royalty. Richard&#8217;s early ventures with Dial-A-Dino\u2019s pizza delivery service, Stanford Mowers, and Ring-A-Ling Brothers Chinese food together built the solid foundation of experience and know-how to found his proudest establishment and asset to every Aussie adventurer &#8211; Snowys Outdoors. <\/p>\n\n\n\n<p>From the inspiration behind the Snowys brand to the art of building a team that sticks around, Richard tells a story of true grit, Aussie wit, and team spirit, underpinned by his all-too authentic passion for people. Tune in for a feel-good, warm-and-fuzzy discussion about a business driven not by dollars and cents, but customer service, collaboration, and connection. \u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.snowys.com.au\/blog\/wp-content\/uploads\/2025\/07\/Body-Image.jpg\" alt=\"The Snowys Outdoors store in Keswick (Adelaide, South Australia). \" class=\"wp-image-64541\" style=\"width:840px;height:auto\" title=\"The business driven not by dollars and cents, but customer service, collaboration, and connection\" srcset=\"https:\/\/www.snowys.com.au\/blog\/wp-content\/uploads\/2025\/07\/Body-Image.jpg 900w, https:\/\/www.snowys.com.au\/blog\/wp-content\/uploads\/2025\/07\/Body-Image-300x200.jpg 300w, https:\/\/www.snowys.com.au\/blog\/wp-content\/uploads\/2025\/07\/Body-Image-768x512.jpg 768w, https:\/\/www.snowys.com.au\/blog\/wp-content\/uploads\/2025\/07\/Body-Image-10x7.jpg 10w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>The business driven not by dollars and cents, but customer service, collaboration, and connection. \u00a0\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shortcuts:<\/h2>\n\n\n\n<p>00:00 &#8211; Intro<\/p>\n\n\n\n<p>00:31 &#8211; Introducing Founder of Snowys Outdoors, Richard Wescombe<\/p>\n\n\n\n<p>02:12 &#8211; From Humble Beginnings on a Sheep Farm<\/p>\n\n\n\n<p>05:19 &#8211; Richard&#8217;s Business Portfolio<\/p>\n\n\n\n<p>06:06 &#8211; Dial-A Dino&#8217;s<\/p>\n\n\n\n<p>08:54 &#8211; Remembering Greg<\/p>\n\n\n\n<p>09:58 &#8211; Stanford Mowers<\/p>\n\n\n\n<p>10:46 &#8211; Ring-A-Ling Brothers<\/p>\n\n\n\n<p>12:04 &#8211; Building the Snowys Brand: The Inspiration, Name, and Logo<\/p>\n\n\n\n<p>16:01 &#8211; The Adelaide Market in 1995<\/p>\n\n\n\n<p>18:15 &#8211; Richard&#8217;s Approach to Choosing the Right Team<\/p>\n\n\n\n<p>19:59 &#8211; The Evolution of Snowys&#8217; Advertising<\/p>\n\n\n\n<p>21:51 &#8211; Ben: A Snowys Asset!<\/p>\n\n\n\n<p>24:56 &#8211; &#8216;Build Your Own Brand&#8217;: Richard&#8217;s Philosophy on Fostering Employee Growth<\/p>\n\n\n\n<p>25:52 &#8211; Branding Strategies<\/p>\n\n\n\n<p>27:55 &#8211; Snowys Brand Values: the &#8216;Why&#8217; Behind the Business<\/p>\n\n\n\n<p>29:18 &#8211; Growing the Snowys&#8217; Web Business and E-Commerce<\/p>\n\n\n\n<p>34:45 &#8211; Challenges and Set Backs<\/p>\n\n\n\n<p>40:27 &#8211; Business Expansion<\/p>\n\n\n\n<p>43:46 &#8211; Opening the Snowys Stores<\/p>\n\n\n\n<p>47:28 &#8211; The &#8216;Leaner&#8217; Team of Today: Efficient, Committed, and Multi-Skilled<\/p>\n\n\n\n<p>49:09 &#8211; Phasing Out Footwear and Apparel<\/p>\n\n\n\n<p>52:58 &#8211; Doubling Down on Snowys Principles<\/p>\n\n\n\n<p>55:20 &#8211; The Feathers in Ben&#8217;s Cap<\/p>\n\n\n\n<p>56:11 &#8211; Running a Family Business<\/p>\n\n\n\n<p>01:00:15 &#8211; Richard&#8217;s Dreams for Snowys Outdoors<\/p>\n\n\n\n<p>01:04:05 &#8211; Summary<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mentioned in this Episode:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=1mNrl01wIPc\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Dial a Dino&#8217;s&#8217; Pizza Delivery<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.stanfordmowers.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stanford Mowers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.snowys.com.au\/\">Snowys Outdoors<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-2dafbca1-db34-4016-9207-f026b83fc830\">Thanks for listening, tune in again for next week&#8217;s episode!<\/h2>\n\n\n\n<p id=\"block-3fc1e5f8-10be-4b09-998a-70c6506a24fc\">Thanks for tuning in to this week\u2019s episode of the Snowys Camping Show Podcast. Don\u2019t forget to subscribe to us on&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCgpO6k-UyaYgwyLg0ESceCg\">YouTube<\/a>,&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/0wy9b822eekXe00bAIqPbX\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/podcasts.apple.com\/au\/podcast\/snowys-camping-show\/id1527530990\">iTunes<\/a>,&nbsp;<a href=\"https:\/\/music.amazon.com\/podcasts\/db56692e-96e7-418d-929d-88c5fde70b1a\/Snowys-Camping-Show\">Amazon Music<\/a>,&nbsp;<a href=\"https:\/\/www.iheart.com\/podcast\/269-snowys-camping-show-79675943\/\">iHeartRadio<\/a>,&nbsp;<a href=\"https:\/\/pca.st\/z1mx2k64\">Pocket Casts<\/a>,&nbsp;<a href=\"https:\/\/podcastaddict.com\/podcast\/3281467\">Podcast Addict<\/a>, or&nbsp;<a href=\"https:\/\/www.stitcher.com\/s?fid=618483\">Stitcher<\/a>&nbsp;so you never miss an upload.<\/p>\n\n\n\n<p id=\"block-087cbd57-77e9-4533-b8fc-12f45f86e371\">If you have any questions for Ben and Lauren, make sure you head over to our&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/snowys\/\">Facebook group<\/a>&nbsp;and let us know as we\u2019d love to hear from you.<\/p>\n\n\n\n<p id=\"block-78e4097f-2fbd-446d-a99b-9a3d09f52d17\">Catch you out there!<\/p>\n<div class='watch-action'><div class='watch-position align-left'><div class='action-like'><a class='lbg-style1 like-64534 jlk' href='javascript:void(0)' data-task='like' data-post_id='64534' data-nonce='eb90f0eeed' rel='nofollow'><img class='wti-pixel' src='https:\/\/www.snowys.com.au\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif' title='Liked it' \/><span class='lc-64534 lc'>1<\/span><\/a><\/div><\/div> <div class='status-64534 status align-left'><\/div><\/div><div class='wti-clear'><\/div>","protected":false},"excerpt":{"rendered":"<p>From shearing sheep and dishing pizza to doorsteps, to shepherding outdoor adventurers with the right gear, get-up, and guidance &#8211; Ben unlocks the rich, robust, entrepreneurial past of Snowys Outdoors founder Richard Wescombe, from his humble beginnings to today\u2019s outdoor retail royalty. Richard&#8217;s early ventures with Dial-A-Dino\u2019s pizza delivery service, Stanford Mowers, and Ring-A-Ling Brothers Chinese food together built the solid foundation of experience and know-how to found his proudest establishment and asset to every Aussie adventurer &#8211; Snowys Outdoors. From the inspiration behind the Snowys brand to the art of building a team that sticks around, Richard tells a story of true grit, Aussie wit, and team spirit, underpinned by his all-too authentic passion for people. Tune in for a feel-good, warm-and-fuzzy discussion about a business driven not by dollars and cents, but customer service, collaboration, and connection.<\/p>\n","protected":false},"author":1638,"featured_media":64549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1570,1569,1572,1571,854],"tags":[182,196,589,2170,176,2172,2174,2175,2171],"class_list":["post-64534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-4wd","category-podcast-camping","category-podcast-caravan","category-podcast-hiking","category-podcast","tag-4wd","tag-camping","tag-caravan","tag-founder-interview","tag-hiking","tag-interview-with-snowys-founder","tag-richard-wescombe","tag-richard-wescombe-snowys-founder","tag-the-snowys-story"],"_links":{"self":[{"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/posts\/64534"}],"collection":[{"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/users\/1638"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/comments?post=64534"}],"version-history":[{"count":10,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/posts\/64534\/revisions"}],"predecessor-version":[{"id":64554,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/posts\/64534\/revisions\/64554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/media\/64549"}],"wp:attachment":[{"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/media?parent=64534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/categories?post=64534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snowys.com.au\/blog\/wp-json\/wp\/v2\/tags?post=64534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}